What is Website Quality Content? Two Critical Meanings for One Positive Result
What is website quality content?
Are your website visitors content with your content?
The English language can be very confusing.
Some words can have multiple meanings, based just on how those words are pronounced. Unless you explain the context of that word, the reader can have a difficult time understanding what you mean when you use that word.
For example, take the word “content.”
Content has two primary meanings, depending on which syllable you put the emphasis
Con-TENT is the version where the emphasis is placed on the second syllable. This version of content means happy, satisfied, and at peace.
When people are con-TENT with something, they have a good feeling about it.
They feel happy, satisfied and glad that they had a positive experience.
CON-tent means information, substance, and topics.
Website CON-tent includes information in different formats like images, articles, posts, video, and sound.
In Google’s eyes, you want to have CON-tent (information, substance, topics) that leaves your website visitors feeling con-TENT (happy, satisfied, and glad they visited your site.)
This may seem simplistic.
Google rewards websites that provide a positive experience for the website visitor.
How Con-TENT are Your Website Visitors?
The one, reliable metric that indicates con-TENT website visitors is how much time they spend on your website engaging with your CON-tent.
The bounce rate is a measure of how much time a visitor spends on your website.
When a visitor spends only a few seconds on your site, you get a high bounce rate.
A high bounce rate often happens when visitors are looking for one thing and read a description about one of your web pages.
The searchers visit your site and can’t find what they are looking for or discover that the information didn’t answer the question they were trying to solve.
The CON-tent didn’t meet their expectations.
In this series on website quality, we are examining Google’s Search Quality Evaluator Guidelines.
In the previous article, we introduced Google’s E-A-T criteria – expertise, authority and trustworthiness – and how that affects the quality of a website.
The Two Factors of Website Quality CON-tent: Page Purpose and Information
Creating high-quality CON-tent takes skill, time, expertise and talent to help define what is website quality content.
If you want your website visitors to connect with the products and services you offer, you’ll need CON-tent that makes them feel con-TENT enough to trust you and contact you.
And you will want to convince Google that your CON-tent is worthy of a high ranking so that more visitors will come to your website.
The first factor is your website page purpose.
Nearly every website has more than one web page.
According to Google’s rating guidelines, each page should have a primary purpose – the reason the page exists and what it is trying to accomplish.
Information pages, review pages, and shopping pages are examples of different types of CON-tent that have a specific purpose.
The purpose of the page is to answer the question the visitor has in mind when visiting your website.
When you answer that question, your visitor is more likely to be con-TENT and trust your website.
That means the information on your web page needs several checkpoints:
- Supported by evidence or a consensus
- Clearly written (proper grammar, punctuation, word choice and more)
The more reliable your information is, the more your visitors will be able to rely on your website (and your business) to build a mutually beneficial relationship.
Begin with the Visit in Mind
A best practice for offering website CON-tent to your visitors is to “begin with the visit in mind.”
Start with a plan.
When you plan what information to place on a web page, consider three questions:
- Who will be visiting that web page?
- What are they looking for?
- What information do you have to offer that satisfies what they are looking for?
You can follow a web page quality CON-tent checklist to plan out your content before you publish it.
Quality CON-tent attracts quality visitors who start (or continue) to be con-TENT with you.
Each type of information has its own cluster of elements that affect the overall quality of your web page.
Information types include text (articles and posts), images, video, and audio.
Use the CON-tent Quality Planning Checklist to plan new web pages and audit existing web pages to help your website visitor have a more positive experience.
The fact is, Google is looking for these factors.
Your prospective customers are searching for quality CON-tent.
If visitors don’t find the answers to their questions on your site, they’ll go somewhere else. And they may never come back.
In the next article, we’ll discuss your website identity – the second factor that Google features in the search evaluator guidelines.
Website identity answers the questions: “who are you and why should I do business with you?”
It’s up to you to tell your website visitors – including Google – the answers to those questions.
- Know the difference between CON-tent and con-TENT and how they answer the question what is website quality content to serve your website visitors.
- Your website’s “bounce rate” measures how much your visitors engage with your CON-tent.
- A high bounce rate means those visitors are on your site for a few seconds; a low bounce rate means that visitors can be viewing your content for several minutes or longer.
- The two factors for quality CON-tent are page purpose and page information. Both elements start with your anticipated visitor.
- Each web page needs a purpose – a “why does this exist?” reason that shapes the information on that web page.
- When you plan each type of web page information, you need to cover several checkpoints so that the quality of that web page and the quality of your overall website are high.
- Use the CON-tent Quality Planning Checklist to “start with the visitor in mind.”
- The best practice for website quality planning is to keep your CON-tent on point simply.
- Your website visitors and Google will be con-TENT, and they’re sure to tell others. At least, Google will.
Make sure to read the next article about website identity.