What is a Quality Website? How the Three Ice Cream Factors Can Tell You
What is a Quality Website
Just what is a quality website?
According to Internet Live Stats.com, there are more than 1.3 BILLION websites on the Internet, and that number is growing every day.
Domain registrars, the companies who create and sell a website’s name to, are increasing the number of extensions almost daily.
Extensions are those letters that follow the period in a domain name, like *.com, *.net, *.org. Those three extensions are the oldest and most respected. There are dozens of new extensions like *. club, *.me, *.io, and even *.party.
We live in a rapidly growing online community that creates new flavors of websites every day.
Now, consider ice cream.
Today, the standard flavors of ice cream – vanilla, strawberry, and chocolate – have many variations like French vanilla, double strawberry, and mint chocolate.
The number of boutique ice cream companies like Cold Stone Creamery or Ben & Jerry’s, along with grocery store brands like Dean’s or Kemps, keep rolling out new flavors, package sizes, and combinations.
What does ice cream have to do with website quality?
Just this – despite all the flavors and combinations of ice cream, vanilla is still the number one favorite among their customers according to Bassett’s Ice Cream Company in Philadelphia, PA.
Lewis Dubois Bassett, a Quaker school teacher and farmer, founded Bassett’s Ice Cream in 1861. The company now offers 42 different flavors of ice cream.
Think of that – Bassett’s Ice Cream has been making and selling ice cream for more than 150 years. Now that is an authority!
Vanilla ice cream has been seen by your great, great great grandparents.
Vanilla ice cream was the flavor eaten at family gatherings, so everyone knew about it.
If you were planning dessert for a big party, you could always trust Vanilla ice cream to satisfy the pickiest eater among your guests.
Vanilla is a trusted flavor.
Like vanilla ice cream, a website’s quality depends on who sees, knows and trusts it.
Quality is in the eyes of the searcher.
That may sound like a trivial statement, but let’s look at it from a different perspective.
In fact, let’s look at a quality website from three varieties of perspectives: the eyes of Google, the eyes of your website visitors and the eyes of your current customers.
Just like vanilla ice cream, the three factors underlying each of these perspectives are:
- Be seen
- Be known
- Be trusted
The Eyes of Google (and other Search Engines) Determine What Other Eyes See Your Website
Nearly two-thirds of all searches on the Internet are through Google.com.
How often have you “Googled It” to find the information?
Google.com visits your site to look and see what you have to offer.
Google uses a software program or “bots” to scan the content on your site, the links that you have, and several other items.
The “bots” send the information into a vast database, and your website’s importance is ranked based on these factors.
When anyone is searching for a product, service or term through Google, their software program returns a listing of matching websites, with ten sites on each page of the listings.
There can be hundreds or thousands of pages of listings, depending on the search.
If your website is on Page One of the listings, the people searching will see it.
Otherwise, they’ll have to dig through pages and pages of listings and may give up before they find you.
Google verifies what is a quality website.
When your website has the right quality content, links, and other factors – if it is seen, known and trusted by Google – it is possible to be listed on Page One.
That’s when new website visitors can see it.
If Google doesn’t “see” your website, or know what it is about or suspects that your site is untrustworthy, Google will not offer your website among the top listings.
The Eyes of Your Website Visitors Determine if They Want to Do Business with You
New business. Growth. More customers.
The lifeblood of every business is sales. And selling today is becoming more complex. Skepticism and distrust are prevalent today and derail more sales than one might expect.
According to GE Capital Retail Bank, 60% of people start their search for a new product using a search engine.
Many use Google to find prospective websites.
When they find a relevant website, they visit that site and ready what business says about themselves.
They look for reviews and testimonials.
They ask their friends and family about their experience.
In these situations, the experience of the visitor on your website visitor gives a taste of what it’s like to do business with you.
In a prospective customer’s eyes: Quality website = Quality website experience = Worth making contact
The Eyes of Your Customers Determine if They Want to Do More Business with You
The truth about business is that you do not own your customers. Your customers are free to decide what they want and where they want to buy it.
As a business owner and marketer, your current customers can create more profits for your business by purchasing more of your products and services.
Where do most people go to learn more about the company they’ve chosen? On that business’s website.
The quality of information on your website that describes your product and services, how easy it is to find and understand, and the invitation you extend to contact you are all necessary to your customer.
All the eyes from Google, your visitors, and your customers look for one thing – quality content that will help them solve their most pressing problem.
That’s why they are looking in the first place – to solve their most pressing problem.
In the two articles ahead in this series, I’ll share some of the basic types of content that can help these “eyes” put their trust in you for a quality experience with you.
In the next article, I’ll cover the different types of authority, because authority is what gets attention from Google’s eyes, your visitors’ eyes and your customers’ eyes.
Vanilla ice cream has been around since the 1780’s when Thomas Jefferson brought it back from France.
It has been seen, known and trusted by millions of people. So have the big brands like Coca-Cola, McDonald’s, and Starbucks.
Your business website is a valuable ally to grow your business with current and prospective customers.
Having a quality website is the best way to attract eyeballs and get the attention your business deserves. The authority that you have when people land on your site is just as relevant.
We’ll explore that influence and how Google views authority in the next article.