The Juice Factor: Three Tips to Build and Engage Your Audience Through Press Releases
Juicing is the new health trend that is becoming more and more mainstream.
In homes across the United States, more people are juicing greens, strawberries, chia seeds, and dozens of other natural foods to improve their health.
The “juice” offers the best nutrients for more energy and alertness.
Do you want to get more “juice” out of your connection with the media, customers, and prospects for your business?
If you’re considering going the route of writing and publishing a press release, congratulations!
Congratulations, because online press releases are becoming one of the hottest marketing tools available in the online marketer’s arsenal.
And the “juice” a press release provides creates more energy and awareness with your chosen audience.
Publishing and distributing press releases create more awareness and recognition for small businesses, large businesses, and every size business in between.
You’ve probably heard the meme, “Know, Like, and Trust” to build more credibility with your company and the products or services it provides.
Press releases have more authority than advertisements or even a post on your company’s website. Right or wrong, people tend to believe what they see in the news. And, press releases are what news is made of.
However, if you author a press release and no one cares about the topic, you’ve got a problem.
How do you solve that problem?
Let’s talk about how to engage your audience the right readers—who will want to follow up with you by calling your phone, visiting your website, or in general, taking whatever action you want them to take.
Just to be clear, you want to plan how to do this engaging before you write and publish your press release.
First, Ask Just Who Are Your Target Readers?
Like in advertising, “everybody” is a completely useless word and concept. The fact is, Nobody markets to Everybody!
Savvy marketers choose a target market for a product or service.
Take diapers, for instance.
How many diapers ads do you see in the AARP (American Association of Retired People) monthly magazine? Hmmm…probably zero?
There’s a reason for that. Who wants to spend tens of thousands of dollars, or more, advertising to people who’ve already past that stage in life?
Whose Attention Are You Trying to Get?
Of course, press releases aren’t really advertisements—except the really are!
So, you might be publishing a press release not to get more customers or clients, but to connect with potential business partners.
Looking for the next, or even first, round of financing for your business? A series of press releases will go a long way to establishing you as a serious entrepreneur with a serious business.
Or maybe you are concerned about the long-term stability of your business and want to recruit and retain the best employees that you can.
Publishing press releases about promotions, employee awards, or newly hired top achievers gets the eye of potential new employees and recognizes your top performers.
Plan Your Press Release to Have the Biggest Impact
The important part of all of this is as follows: press releases are very powerful marketing weapons.
But—to continue the analogy—they actually have to be aimed at something in order to be effective. You should be publishing press releases on a regular basis! But, before you do, you might want to figure out what you want to get out of this!
Use these three tips to build and engage your audience, so that you’ll get the best mileage from the published press release. The “juice” you get will be the return on your investment for that press release.
If you’d like to get my free book, “How to Use the Power of Press Releases to Get More Business,” please click on the book cover below.