with Google Adwords
What is Google AdWords?
Google AdWords is the premier online advertising platform run by the biggest search engine in the world.
Businesses like yours create sponsored ads and submit them to Google. Google reviews, approves and places these sponsored ads in nearly every search listing when someone searches a keyword on Google.
Google sells ads under a Pay-Per-Click agreement. That means when you run an ad on Google and someone clicks on your ad, Google will bill your company a certain amount of money based on several factors.
This can get really complicated and expensive.
You may need the help of an Adwords consultant to get the most out of advertising budget (read below.)
How Google Ads Can Help Your Business
Google AdWords allows you to purchase ads that produce qualified visitors to your website on demand. Because you can select the keywords supporting your ads, you can judge the buyer intent of the person searching that keyword.
For example, if someone searches for “Plumbers in Dallas” the buyer intent is clear that the searcher is looking for a plumber to solve a plumbing problem in Dallas. However, if another searcher searched “How to fix a broken pipe” the intent is skewed toward someone looking for detailed instructions to be able to fix the issue on their own.
Choosing the right keywords and creating the right ads allow your business to get new customers that are looking very specifically for your service.
Why You Need a Google AdWords Consultant
Trying to figure out Google AdWords is hard. It is very easy to waste a lot of money on Google search ads and see little or no results.
Google uses supply and demand to price how much you pay when someone clicks on your ad. Certain keywords are very competitive since many other businesses want to have the top spot for their ad.
Competition increases the price for each click. Other cost factors include the keyword relevance to your product or service as well as your bid for that keyword.
As AdWords Pay-Per-Click consultants, we understand what is involved in online customer acquisition.
Just Two Examples of AdWords Problems
If you don’t know what you’re doing, AdWords can be a painful experience.
First, Google judges your ad and gives it a quality score. A low quality score means you pay more per click, and you get fewer clicks.
If you want to lower your costs, improve your overall quality score. The higher your quality score, you pay less money for each click and the more often Google will show your ad.
Second, the experience of the person clicking on your ad counts.
The experience of someone viewing your ad is very important. You need to decipher how your ad relates to the keyword and how your website page serves the people clicking on your ad.
The last thing you want to do is to create an ad that attracts the wrong people or a website page that visitors leave immediately. That’s like throwing money away.
As experienced consultants, we can help you attract a very highly qualified prospect to visit your website and enter into your sales process.
Get Google Adwords to Work for Your Business, instead of Against It
We help you get up and running on the right foot with Google AdWords. Here are the major elements to help you succeed advertising on Google.com:
- Set up AdWords Campaign based on approved Keywords
- Create and Optimize Landing Pages
- Improve the ad Quality Score with continued testing
- Consult with you to focus on getting positive ROI on your ad spend
- Get more qualified visitors to your website
Focus on Your Business – We’ll Focus on Your Ads
Allow us to use our expertise to help you get more for your advertising dollars so that you can concentrate on running your business.
Click the green below. Complete the Discovery Form on the next page.
We’ll get back to you right away to learn if there is a good fit to help you. Thank you.